Esther Cueli

CEO at FUENSANTA (Nava, Asturias, España)

At the head of a century-old company and a benchmark in Asturias that has been able to renew itself under her guidance.

A graduate in Law, she began her professional career in the legal profession, but more than 25 years ago she made the change to business management and administration, starting in the world of finance and insurance.

It was in 2004 when she took on the challenge of taking over the general management of FUENSANTA, a mineral-medicinal water company which at that time was in insolvency proceedings and was taken over by a family company who entrusted her with the challenge of "refloating" it.

She is also vice-president of the Quality Club and secretary of the board of trustees of the Oso Foundation.